To develop relevant, useful, patient-friendly tools and an awareness campaign to support PsA patients in better understanding their condition and having more effective conversations with their treatment team.
We suggested and created two workshops as a new approach to campaign development for Novartis: an advisory board with rheumatologists to understand HCP challenges and a second workshop with PsA patients and PAG representation.
We learnt about patients’ challenges in understanding their condition, its impact on their daily life, and their interactions with their treatment team. Together, we defined a series of priorities that tools should address, in order to create the most relevant and engaging campaign – including ideation from patients themselves.
The insights and recommendations gathered at the workshops informed the creative, messaging, and strategy developed for a nationwide PsA campaign.